Ann Anderson, a Mom and business Founder, grew up in a small town in Zimbabwe, in a home that doubled as her personal beauty lab. She would often be seen blending her own chamomile hair rinses, lavender facials or rosemary infused creams. The honey from her brother’s bee hives was used for homemade skincare products that she sold to family & friends.

Having been Global Brand Director of Unilever’s Skin Care business & worked in the industry for over 30 years, she had a wealth of experience. Returning to South Africa, she set about to develop products inspired by natural ingredients from Africa’s soil. While testing the formulations, she asked consumers to come up with suggestions for a brand name.. And that’s when “Good Stuff” was born. It was a name that captured exactly what the products contained!  

She knew the current brands in the market weren’t doing enough to delight, so made it her goal to communicate in an engaging, modern brand voice. 

“Every time someone picks up a Good Stuff pack, I want to know that they’ve smiled”, she always says to her team.