Our Story

Ann Anderson, a Mom and business Founder, grew up in a small town in Zimbabwe, in a home that doubled as her personal beauty lab. She would often be seen blending her own chamomile hair rinses, lavender facials or rosemary infused creams. The honey from her brother’s bee hives was used for homemade skincare products that she sold to family & friends.

Having been Global Brand Director of Unilever’s Skin Care business & worked in the industry for over 30 years, she had a wealth of experience. Returning to South Africa, she set about to develop products inspired by natural ingredients from Africa’s soil. While testing the formulations, she asked consumers to come up with suggestions for a brand name.. And that’s when “Good Stuff” was born. It was a name that captured exactly what the products contained!  

She knew the current brands in the market weren’t doing enough to delight, so made it her goal to communicate in an engaging, modern brand voice. 

“Every time someone picks up a Good Stuff pack, I want to know that they’ve smiled”, she always says to her team.

Our Community

We are proudly South African & passionate about giving back to our community. We provide employment and educational outreach for 50 people from the Kwakhutha & Illovo regions in KwaZulu Natal. 

Initiatives like our Hygiene Campaign in local Primary schools provide teachers & learners with product as well as education about the importance of hand washing & sanitisation. In addition, our support of the schools’ extracurricular programmes uplift the community spirit.

Our Ethnic Hair small business programmes provide full support to Entrepeneurs in this growing sector. We develop the product with them, teaming up with world renowned dermatologists. In addition, we offer a complete supply chain solution, right up to an online shop where customers & distributors can purchase the exciting new products.

Our Mission

Skin-loving goodies have always been at the heart of our business. Goodies that clean, nourish & make your feel fabulous is our business. We are as uncompromising with our products’ performance & affordability as we are with our commitment to being cruelty-free & the world around us.

We are Beauty Without Cruelty accredited & have many Vegan Friendly options. 

Sustainability is important to us. For instance, we have installed & commissioned a rainwater harvesting system at our factory, which reduces water consumption by 70%. The purified rainwater has excellent properties which are beneficial in our products.

Our packaging is recyclable & products are biodegradable. Carton board is responsibly sourced with FSC certification

We work with small scale bee farmers in the Natal Midlands, who operate sustainably. They manage bee swarms that pollinate flowers from Bluegum & Syringa trees & local fruit crops along the banks of the Illovo River. The beekeepers work to protect the honeybees through colony growth, only collecting surplus honey, creating safe environments where the honeybees can thrive undisturbed.

Oh yes…& our main mission is to remind people to enjoy living life!

Our Story

Ann Anderson, a Mom and business Founder, grew up in a small town in Zimbabwe, in a home that doubled as her personal beauty lab. She would often be seen blending her own chamomile hair rinses, lavender facials or rosemary infused creams. The honey from her brother’s bee hives was used for homemade skincare products that she sold to family & friends.

Having been Global Brand Director of Unilever’s Skin Care business & worked in the industry for over 30 years, she had a wealth of experience. Returning to South Africa, she set about to develop products inspired by natural ingredients from Africa’s soil. While testing the formulations, she asked consumers to come up with suggestions for a brand name.. And that’s when “Good Stuff” was born. It was a name that captured exactly what the products contained!  

She knew the current brands in the market weren’t doing enough to delight, so made it her goal to communicate in an engaging, modern brand voice. 

“Every time someone picks up a Good Stuff pack, I want to know that they’ve smiled”, she always says to her team.